There are many online marketing tools (digital marketing), but to be effective, it is important to choose the right tool, especially when selling on an e-commerce platform. For sellers on an e-commerce platform, there are too many things to do, monitor, and manage. And the reality is that sales competition on this platform is increasingly fierce. Therefore, they really need supporting software to overcome their competitors. Luckily, there is no shortage of support tools on the market, you just need to understand how the e-commerce “marketplace” operates to be able to make informed decisions about which tools to use. any. Inc. Suggesting 12 “powerful” tools to support those who want to open a “store” on the Amazon e-commerce site. It is not only useful for sellers but also e-commerce platforms should study. Research to support partners:
1. Feedback Genius: Helps the product get more positive feedback What will an online shopping customer look for before choosing a specific brand, among a sea of different brands? Of course they will look for feedback and reviews from others. Modern consumers are very similar: before spending their hard-earned money on an item online, they tend to want to see feedback from satisfied customers. Therefore, Amazon provides a product rating system. But what good is a system if customers don’t use it? That is why Feedback Genius was born. It is a tool that automatically connects with customers after they receive a product. It sends them a polite request to leave feedback. Feedback Genius is designed specifically for Amazon sellers. It will automatically send emails to customers, so they will have more time to build their brand.
2. Jungle Scout: Supports product and niche market research What products are currently “hot” on Amazon? What niche products are popular? If you want to answer these questions, check out Jungle Scout – a tool Forbes calls “the best resource for data-driven product research.” First, Jungle Scout provides a product database to screen out what products are being sold, among countless other product categories. This database will provide all the important information necessary to help sellers make decisions whether or not to “jump into” a certain market. The tool also includes a product tracker, designed to save them hours of research. They can also use it to monitor competitors. Finally, Jungle Scout also offers a “niche hunter,” helping sellers discover hidden revenue streams.
3. AMZ Tracker – keyword tracking tool Keyword tracking is an important part of e-commerce sellers. That’s what makes AMZ Tracker such a valuable tool. AMZ Tracker was the first keyword tracking tool on Amazon, which means it has had more time to mature than its competitors.
This tool is not just for simple keyword tracking. You can also use it to see how much your competitors are selling. Additionally, AMZ Tracker also provides an SEO (search engine optimization) feature, helping you improve keyword rankings, thereby increasing revenue. At the same time, this tool also helps you optimize your product listings. Its “On Page Analyzer” will show you what your approach is doing right as well as where you need to improve
4. Keyword Inspector multi-toolkit The Keyword Inspector toolkit includes many tools such as Reverse ASIN Keyword Tool, Keyword Trends Tool…, helping you find purchasing keywords on Amazon for your products as well as related keywords, ensuring good listings. Your product list will be found by your target customers. Keyword Inspector also offers a number of free tools: Amazon Suggestions Tool helps you find effective long-tail keywords, Amazon Search Terms Optimizer Tool helps maximize search visibility…
5. Scope product and keyword research tool Another tool for product and keyword research on Amazon is Scope. With Scope, you can discover the list of top effective keywords for both you and your competitors, thereby knowing which keywords you should use. This tool will also help you optimize your PPC (pay-per-click) advertising campaigns with keywords that are likely to bring the best results. At the same time, Scope also shows that many niches can bring high profit margins with little competition. Finally, Scope also helps with risk management by showing information about estimated sales velocity, monthly revenue and profit after deducting some costs paid to Amazon.
6. Unicorn Smasher – tool to “dominate” Amazon Entering Unicorn Smasher’s website, you will be greeted by the words “Find the perfect product to start dominating on Amazon”. Here you can download many tools for selling successfully on Amazon. With Unicorn Smasher, you’ll get comprehensive product data, including price, bestseller rankings, estimated revenue, feedback, and more. You can also get a dashboard that helps you manage all your research in one place. Unicorn Smasher also updates estimated revenue for tens of thousands of products. You can use this information to make revenue forecasts. One of the best parts of Unicorn Smasher is that it can integrate with the aforementioned AMZ Tracker tool.
7. MerchantWords: Know what online shoppers are looking for Want to know about the phrases Amazon shoppers use every day? Try MerchantWords. MerchantWords not only gathers keywords on Amazon but also keywords on other sites, like Walmart or Jet. This information will give you more insight into what shoppers are looking for online. This tool also helps you find similar keywords, thereby improving sales.
8. Track prices on Amazon with camelcamelcamel In short, camelcamelcamel is an Amazon price tracker. You can use it to get notified (via email or Twitter) when the price of a product you’re following drops. Furthermore, camelcamelcamel also provides price history tables for more than 18 million products on Amazon. With this tool, you can also integrate tracking product price history right inside the browser you are using.
9. Keepa: Monitor prices internationally Keepa is also an Amazon price tracker that allows you to: Show price history chart Set up notifications for product availability and discount information Display historical information right inside your browser Compare prices on Amazon See the most recent transactions Keepa also provides support on an international scale. You can use it to display product price history in 11 countries.
10. SellerLogic: Set reasonable prices depending on needs SellerLogic helps optimize your product prices on Amazon. It helps you find a price that increases sales while still achieving good profit margins, through the following strategies: Buy Box: the price that will put your product in the Buy Box position Position: the price will help you be displayed in a special position in search results Sales: price will help you maximize revenue Same Price: suitable price compared to competitors Buy Box is a “box” on the detail page of an Amazon product – where customers can immediately make a purchase by clicking “Add to cart”. Normally, a product will be offered by many sellers and they will have to compete with each other to be in the Buy Box position with many outstanding advantages over their competitors. At a certain time, only one seller can be in this position.
11. Appeagle: Automatically change pricing strategies Another pricing strategy tool is Appeagle. It will automatically change the pricing strategy, helping you not even need to “lift a finger” to reset a reasonable price every day. Besides Amazon, Appeagle also supports sellers on another marketplace, Walmart.
12. RepricerExpress: Combines marketing automation and data-driven pricing optimization The last tool is also a pricing tool: RepricerExpress. Website RepricerExpress is committed to helping you “win more Buy Box positions without having to constantly monitor”. In other words, this tool combines two elements: marketing automation and price optimization based on updated data. In addition to helping you put products in the Buy Box position, RepricerExpress also optimizes prices so that they can be placed in the “More Choices” position, as well as eliminating some people. Definitely sell off your competitors list.
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